Until 2014, GatherLA, BRIGHT’s flagship digital product, curated and connected L.A. shoppers to the cutting edge of independent fashion, just around the corner. GatherLA was a beloved online shopping destination for discovering hyper-local L.A. design, (see: L.A. Times).
|Where do you shop for local design?|
|If you’re looking to buy shoes, you know where to go — Zappos, Amazon, etc. But where do you go to explore design created in your own neighborhood? While shopping has moved online, the discovery of local design is still trapped by brick-and-mortar and coincidence. There’s no single destination to easily discover sophisticated, locally-created design.|
|Combine the growing “buy local” sentiment with the web’s insatiable appetite for original design.|
Competition struggling for differentiation:
|The place to discover hyper-local design.|
|“It’s the neighborhood-by-neighborhood aspect that makes GatherLA different. The hyper-local site allows shoppers to tap into the spirit and style of Silver Lake, Echo Park, Highland Park, Hollywood or Venice, depending on their taste.” – The Los Angeles Times, October 2012|
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