Some numbers from the first seven days of Bright’s launch of the new iOS photo app, Mirrorgram.

#1 New & Noteworthy app:

 

#1 Paid photo app

And 166,529 new users, who created over 12,000 tagged #mirrorgram photos on Instagram.

Plus, we got some love from Sophia Bush, Ryan RossPretty LightsMike ShinodaSean AveryFighting GravityChriselle Lim, and Bassnectar, among other artists.

 

Download Mirrorgram on the App Store.

 

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