is a startup index and ideation platform providing advertisers clarity, context, and connection to emerging tech and startup companies. Like the Nielsen for startup media, Cuurio provides strategic intelligence on the ever-shifting landscape of what people interact with. BRIGHT worked with Cuurio to develop intuitive and compelling experience strategies to deliver on the platform’s value proposition, and meet the distinct B2B needs of both […]

Developing the strategy for provided an opportunity for BRIGHT to reinvent the legacy e-commerce experience, enhancing the outcome for both retailer and shoppers. The UX strategy for the website creates a frictionless shopping experience. Each step of the e-commerce path-to-purchase — from browsing and comparing, to checkout and completing the purchase — has been systematically optimized. The result […]

  A confluence of street and bohemia, BellenBrand, the brainchild of owner, Alexandria Norman, reflects the designer’s Angeleno roots and L.A.’s diverse, eclectic and vibrant personality. BellenBrand’s cult following of urban hipster artists, bloggers, models, DJ’s, and other industry influencers has made it a darling of the L.A. fashion world. BRIGHT developed the UX strategy for BellenBrand’s e-retail platform, creating […]

  The NBCUniversal Evolution Plan is a massive undertaking to modernize L.A.’s storied theme park, Universal Studios, and Universal CityWalk. The new park will bring not only passionately anticipated new attractions, such as the Wizarding World of Harry Potter, but with it, new jobs, millions of tourism dollars into the L.A. economy, and even improvements to parts of the city’s freeway […]