Developing the strategy for provided an opportunity for BRIGHT to reinvent the legacy e-commerce experience, enhancing the outcome for both retailer and shoppers. The UX strategy for the website creates a frictionless shopping experience. Each step of the e-commerce path-to-purchase — from browsing and comparing, to checkout and completing the purchase — has been systematically optimized. The result […]

  A confluence of street and bohemia, BellenBrand, the brainchild of owner, Alexandria Norman, reflects the designer’s Angeleno roots and L.A.’s diverse, eclectic and vibrant personality. BellenBrand’s cult following of urban hipster artists, bloggers, models, DJ’s, and other industry influencers has made it a darling of the L.A. fashion world. BRIGHT developed the UX strategy for BellenBrand’s e-retail platform, creating […]